Testimonials
Following are just a few excerpts from letters we’ve received…
From the buyer of a mint pre-owned 40th anniversary-edition R 1250 GS:
Ed,
Thank you again for making time today to come into work to complete the paperwork on my GS purchase.
I made it back to Richmond with the bike safe and sound. I was able to take it out for a spin tonight and had the ride of my life! Why I waited 15 years to buy this bike is beyond me, but better late than never… I can honestly say today was in the top-ten of days that I have had on this earth. I have seen a lot and have done a lot, but my passion is riding and I am grateful to be on a bike again.
I appreciate the time you took with me to make my first BMW the last bike I will ever own. You and Patrick were great to work with and I am thankful to Jeff who returned my call last Friday, after hours to secure my deposit so that I could purchase the bike.
Safe travels this weekend. I will send you pictures of my first trip which I am certain will not be long from now.
Cheers!
Chris Voegelin
From the purchasers of helmets & communications systems:
Hey guys . . . many, many thanks for all the great help with the new C5 helmet yesterday.
But I want to especially call out the fantastic communication system. It is light years ahead of the old BMW communicator (circa 2017) that was in our old helmets. The crisp, clear sound of the HD speakers is just unbelievable!! We can’t get over how well it sounds. Just first class equipment.
My new C5 helmet far exceeds the old C3, so good decision to buy now.
Seth, thanks for all your help in getting Molly’s new communication system into her old helmet. You took time out of your regular schedule to get this done and it is most certainly appreciated by both of us. This was not a less than 5 minute deal like with the SC2 in the new C5 that Patrick took care of. So thanks again.
Once again, Morton’s BMW has come through for their customers!!
Thanks, and we’ll see you guys again soon.
Jim & Molly McDonough
From the recent purchaser of a new F 750 GS:
After sitting out the storm and kicking my jitters to the curb I mounted up and headed home. “Willow” is a superb motorcycle (F750GS). Within five minutes she “disappeared” completely due to the fact that everything was so intuitive – so much fun – the essence of riding!! Zipped up to 75 without even realizing it … oops. The speed limit was 45. :-D
I’ve had so much fun with the F750GS that it’s made me a BMW convert and so I decided to sell my Street Glide Special.
Thank you for making this an easy purchase and for your respect for me (and other) female riders.
Christine W.
From the new owner of an R 18 Transcontinental:
The entire staff at Morton’s BMW are the best anywhere. Outstanding customer service and customer support. Always friendly and helpful to customers and willing to give the best possible customer experience.
Please let them know that they are very much appreciated and respected.
Ramon Rodriguez
From the buyer of an R 18 Classic:
Over several decades I have purchased numerous cars and motorcycles. Unlike my previous experiences with other dealerships, there was no high pressure sales pitch and questionable added charges. They recognize that if the customer is treated well, they are likely to return and make a future purchase. I discovered that the people at Morton’s BMW seem to take personal pride in delivering excellent service to their customers. I’ll likely do business again with Morton’s BMW.
Roger B
From the purchaser of an R 18:
I actually had an awesome ride home and was very impressed with the way the bike handles. After watching so many videos on the internet. I’m not sure why some people complain about the weight. I’ve been on heavier bikes. This bike handles very nicely, it’s well-balanced while riding and it’s very agile. At least to me it is.
It was a pleasure meeting you as well. You gave me an amazing experience! I’ll never forget it!!!! Thanks for going over everything with me and taking the time!!! I know I will be back to buy another bike! I’ll be honest with you about something. I never saw myself on R18. I looked at some Harleys and some other bikes. It was the atmosphere and how I was treated when I came in. It made me look at the bike even more. Then that experience made me take another look. I had other bikes in mind, but the way I was treated at your dealership made me forget about all the other bikes that I was looking at! I’ll never forget this experience!!!! Thank you so much Steve!!!!
Jamie Banks
From the buyer of a G 310 R:
The buying experience was the best I have ever had. Got an amazing bike! The G 310 R was even better than I expected and what tip the scale for me was the feel of the bike. Supremely comfortable.
Jaime Rivera
From a gentleman buying a new R nineT Scrambler from us:
I’m fortunate to live in an area with three BMW motorcycle dealerships within 90 minutes of my home. All have professional, friendly staff and are willing to allow demo rides. But Morton’s is a stand-out. Jimmy Zell, the salesperson I was lucky enough to meet during my first visit has been exceptional. I am purchasing a relatively inexpensive but hard-to-come-by bike with very specific options. He is patient with my many questions and numerous specific requests. He goes above and beyond to make sure my questions and concerns are addressed, even taking the time to call after his workday is done to provide updates and answer questions. But, while Jimmy is a stand-out, everyone I have interacted with at Morton’s has been fantastic. Customer service and attention to detail are engrained in their company culture. The folks at Morton’s understand that each person that walks through their door is not only a potential customer, but also a long-term client. This is why you buy BMW, and this is why you go to Morton’s.
Elias Kontanis
From the buyer of a pre-owned GS:
Ed is a great salesman and Mr. Massey took great care of me. I highly recommend them and and so grateful for their patience and help in bringing home my first BMW!
Philip Lanier
From a recent visitor:
Fantastic all around! I received absolutely exceptional service from Ed Medina. Zero sales pressure, full upfront transparent pricing and no hidden nonsense. Ed was an absolute pleasure to work with. He’s very knowledgeable about the BMW atmosphere and extremely helpful. I really enjoyed my experience here at Morton’s. Highly recommend Ed and Morton’s BMW without any reservations!
Dee Senaratne
From the purchaser of a pre-owned R 1250 GS:
This was my dream motorcycle and the entire experience was excellent
Phillip Lanier
From the buyer of an R 18 Bagger:
Jeff, Charles [ a longtime customer], and Ed were so informative. This was the best buying experience I’ve EVER!! Had. And that’s the truth!! I didn’t feel pressured at all. They were not pushy and very informative. Thank you guys!!!🙏🏾 I’ve told others about you. 😊
Vivian Ellis
From the purchaser of an R 1250 GS Adventure:
Awesome staff and amazing motorcycles. The staff at Morton’s was incredibly helpful and supportive with my first BMW motorcycle purchase.
John Sherwood
From the buyer of an S 1000 RR:
It was the best experience I’ve had buying a bike
Christopher Dean
From the purchaser of an R 1250 RS:
Morton’s BMW in Fredericksburg Virginia provided me with an excellent buying experience, they were fair with my trade and they helped me pick out the right motorcycle for me and the type of riding I do.
Michael Britton
From the buyer of a 2023 R nineT Urban G/S:
Steve,
I want to thank you again for making the experience at Morton’s BMW a pleasure. Please let the owner know, I’ve purchased a number of bikes including BMWs and working with you was by far the best experience.
100 mile ride home, flawless, what a fun bike.
Morton’s BMW is an exceptional dealership. Steve Anderson was the salesperson, always willing to answer questions, and helpful with suggestions.
Steve Wallace
From the buyer of a used RT:
The customer service provided by Morton’s BMW is just not found in any business any longer. I have been and will continue to be a very loyal customer.
Keith Carper
From an R 1250 RT purchaser:
From start to finish, the experience has been absolutely top notch. I have dreamed about this bike for nearly 50 years, but life happens. Now I made it happen and the experience was even better than I imagined it would be. From the sales team, to accessories, they focused on me and my questions, and in finding the best solution for my needs. Mortons truely represents the best of the best in customer service and representing the BMW Motorrad Brand.
Gary Crumrine
From an R 18 Transcontinental buyer:
Steve,
From a customer we helped with a Schuberth helmet issue:
Patrick,
From a recent visitor:
Folks, I wanted to thank you for years of service while I lived in the greater DC and Virginia Beach area. This holiday season we came back to visit our daughter, meet her friends, visit some old haunts, curse at the traffic jams, etc. But when we came down to Morton’s last Saturday, it finally truly felt like I was home. Great folks, good brats, fond memories, great conversations, etc. Just wanted to congratulate you for having such a fantastic dealership. I’ve known many BMW shops in Germany, France, Norway, Italy, Japan, and throughout the US and Canada. Nothing, and I do mean nothing, compares to how I feel after a visit to Morton’s. Stay safe and keep doing what you’re doing.
Rick Reibeling
A repeat customer for Sales and Service:
The motorcycles and dealerships are above ordinary. Morton’s business practices are scrupulously honest and a pleasure.
Wyatt Gordon
Recent Service Department customer:
Easy schedule of service; accurate and completed as promised. Store is clean, neatly organized, and comfortable while waiting on service. Staff are generally friendly and engaging.
Steven Chapman
Moved from a Harley for a K 1600 B:
After over forty years of riding HDs, I now know I found the perfect motorcycle for me. I can’t believe it took me this long. Best motorcycle ever.
Please thank Steve and Hannah for their great customer service. Best decision I made was to buy the motorcycle from Morton’s BMW.
Ramon Rodriguez
A very satisfied Parts Department customer:
I want you to know how much I appreciate all of the help Seth Parelman gave me in selecting and setting up the right helmet for me. To make a long story short, Seth spent a lot of time helping me set up a new C4 Pro and pairing it with my wife’s helmet, my phone, my GPS and my bike, before I decided that it simply did not fit the shape of my head and hurt too much to wear. He suggested the Neotek II instead, which turned to be perfect, installed the Sena unit and again paired it with everything else. He knows the products and is very patient and helpful. Revzilla can’t even come close to providing this type of service.
Regards, Sterling
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A five star review on Google My Business:
Great customer service at the sales floor as well as parts and service. Patrick and Seth are always very helpful and diligent locating any part I need down to small bolts that came off of my motorcycles. Stuart is very informative about services needed,rendered and inquired about as well. In one occasion, they even did some machining in house to reduce the cost for me. They go the extra mile to take care of their customers! There is a closer dealer from where I live but I go out of the way to bring my vehicles to Morton’s. Between me and my friends we bring 6 BMWs to get serviced at Morton’s.
From an attendee at our 2017 Spring Fling Rally:
Mr. Massey:
I had not intended to let so many days go by since the Spring Fling before getting this note to you. Your thoughtful follow up call last week to check up on Linda and me and our safe ride home further demonstrated your sincere care and concern for all of your customers and fellow riders.
As we have talked, I purchased my K1600 GTL from Morton’s in May 2013. I had always been interested in riding to your Spring Flings, but conflicts always kept me from going – but not this year! The planning and execution by you and your talented staff made the event an outstanding success and gathering of people who ride because it’s in their souls.
People can build a successful business with knowledge and direction for the team, but a true outstanding success has to come from relationships built with the Team and all of the customers. Truly you demonstrate this with every person you meet and speak to. Watching your sincere interaction and conversations with everyone throughout the rally made an impression with your dedication.
Linda and I can’t thank you enough for your assistance and support. Mr. Massey, you are a true gentleman, and we appreciate your caring and support!
Sincerely,
Jim and Linda Hyatt
From the purchaser of a new R 1200 GS:
Seth,
Thanks so much for your help! I received an email from BMW asking me to submit a survey on Morton’s BMW. I will be sure to mention your name and also Steve’s, Stuart’s, and Ron Hanson’s and give the highest ratings possible. The whole experience at Morton’s has been far better than at four other BMW motorcycle dealers that I’ve made purchases from or had service at in recent years in VA, MD and PA.
Michael McCool
From a participant at our January 2017 GPS software class:
Steve,
I attended the Basecamp class today, and I wanted to express my appreciation to you all for hosting the event and the Lunch!
It was well worth the drive from Norfolk. Dana and Bruce really did a terrific job with every aspect of the presentation, and I left the class a lot smarter on the software that I was when I walked in! The knowledge that I acquired will serve me well in my future IBA and touring endeavors. I hope to be able to pass along the info to members of our club BMW MC of Hampton Roads, as I am sure that it will benefit many of our riders. We had six members of our club make the trek up to attend.
Kudos to you and the Morton’s team for supporting the community, and making us better riders.
You all’s reputation as the premier BMW Motorrad Dealer in the Mid Atlantic is well deserved!
Cheers!
V/R
Kerry Logan
From the buyer of a used R 1200 GS Adventure:
Hey Steve
I am happy to say that Prudence and I made it home safe and sound. Thanks for following up with the light info. I absolutely love this bike and can’t wait to take a nice long trip. Thanks also for the perfect sales experience no pressure no bs. You answered all my questions and I have no regrets whatsoever about this purchase.
Thank you
Ryan Estes
From the purchaser of a liquid-cooled R 1200 GS Adventure:
Steve,
Just wanted to say thank you for all of your help and support. This has been the best experience I have had with a vehicle purchase (I wont get into some of the so called Motorsport dealerships in VA.). Thank you for the BMW experience, it really lived up to the hype.
Looking forward to our next visit…
The 2014 BMW GSA is amazing….
~Hutch
Hutchison, Gerald
From the purchaser of a new water-cooled R 1200 GS:
Ed,
Thanks for being patient with me and taking care to fulfill my motorcycling wishes.
I appreciate you, Mr. Massey and the Morton’s team going out of their way to deliver the bike. I made it home safely and enjoyed every minute of the ride learning about the new R 1200 GS. Either I was overdressed or too excited to realize it was cold outside.
Enjoy your weekend because I can assure you I am ;-)
Sincerely,
Vern
After the spring 2013 open house:
Thanks a bunch for the hospitality today. Myself and several friends rode up from Ashland. You fed us, entertained us, let us ride your demos, and gave us some good deals on everything. What can you say but you guys are the best? I look forward to the open house every year, the food was great, the band was awesome and all of us had a great time. One of the best years ever.
Thanks again, we all appreciated it very much!
AC Bruce
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Just wanted to say that today’s event at your Fredericksburg facility was first class. Great food and music and your new and used inventory was outstanding.
Thanks …..
Dave Bruss
Following the sale of a used F 800 GS:
Jeff and Steve,
Thanks for your efforts in a good deal on the F800GS. Cathy didn’t care what I bought, but she cared where I bought it. As always, she was right.
Most of the dealers have about the same bikes for about the same price. The difference is in the dealerships, yours in particular.
You were patient with my questions and more knowledgeable than I would have thought. You brought out your service manager, Stuart, for a few tips, got Seth from the parts department involved in replacing a few bolts, etc. Jeff was on his knees cleaning a fork leg for an inspection sticker. None of it seemed to be too much trouble for you. All of this for a used bike.
I think it makes a difference to buy a bike from riders rather than merely employees. Thanks again, you may not be seeing me for a while as I’ll be out enjoying the beautiful fall weather on my new to me F800GSand sticking with Cathy’s advice.
I’m really happy with this bike and your dealer support.
Mike
Comments following our 2012 off-road training session:
Very Well Run!! Great value and great fun. Can we do it again please….next week!…ok maybe not…next month? too much…OK…twice a year! Spring and fall sessions!
I think the reason why is was so good was the training wasn’t “training” but guys helping other riders get better — we all rode so much better!…none of this $2000 guru training stuff….just riders having fun and offsetting the costs a bit…
Thanks to Jack, Scott, Scott and Steve — Great training fun! Thanks guys! Ride with you guys any day!… and of course needless to say — Thanks to the Masseys for letting us use the farm!
Now sign up to the Michaux and let’s get some Beemer representation for some fun! Smooth throttle and spirited twisties!
Tony
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The rain made for a clammy day and ride home, but the training was great. Well-organized, and not a lot of rest time between drills or groups.
Kudos to Jeff and Steve for another first class event! Please pass along appreciation to all the folks behind the scenes who made it happen as well. =D>
Maria
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I want to echo Maria and thank Steve and his team for a top-notch event!
As Tony mentioned — people pay $$$ for this level of training many miles away, so we are truly grateful to have such a dedicated and professional group of people right here in our area.
I felt the training was no less than what I got at the BMW facility in Greer, SC, and the instructors’ enthusiasm was no less either — outstanding!
As for the allegations that my Mojito parasole (with the pinkie up) brought in the rain I say — bring it on… I think most people agreed that it added an extra edge to the challenge, and like we say in the Army: “Hard in training = Easy in battle”.
Thank you Steve, Jack and everyone else at Morton’s!
Avner
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+1 on the good day. I figure if I can accelerate and turn safely on a wet hayfield in the pouring rain, the street should be a breeze. The instructors did a great job building the confidence in riders with little or no off road experience (like me).
As for Avner causing the rain, I want to point out that it didn’t start raining until he showed up with that stupid little umbrella stuck to his bike. We tried to warn him the night before that it wasn’t a good idea. But he, ever the slave to fashon, wanted a bit of flair and a splash of color on his bike.
Thus the rain gods did smite us. :D
Jim
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Man, did I ever have a blast. This is exactly the kind of training I needed. I have done a fair amount of dirt and gravel road riding in the last 2 years and never really felt comfortable. Taking the beginner’s version of this class was just the ticket. It wasn’t anything groundbreaking but really helped me see what I need to be doing.
The rain actually helped in a lot of ways. It forced speeds WAY down which meant I was better able to see what I was doing in a corner. I did have a heroic save after sliding sideways down the first hill on our big loop to the “far new ground” (that back field we went around). I slipped sideways and don’t ask me how I saved it… I have no clue. I didn’t come out unscathed though as that last mud hole caught me. I think it caught just about everybody. That hole is easy to avoid when it isn’t raining. LOL.
Steve Clifford
From a student at our 2012 CLASS track event at VIR:
I wanted to take a moment thank you for sponsoring this year’s CLASS Rides at VIR. As always, Reg [Pridmore] put on a great class. There are so many things to get from Reg and his great group of instructors in being a better motorcycle rider. Reg couldn’t talk highly enough about what a capable bike the new S 1000 RR is. You know when a man who can ride like Reg can is really impressed by a motorcycle that it must be quite a bike. I got to follow Gigi around the track for a good part of a couple of sessions. She looks just effortless throwing that F 800 R into the corners. I also got to spend some time talking to and working with Stu Beatson. Besides being a great instructor, Stu is such a great brand ambassador for BMW Motorcycles.
Reg was quick to point out that they could not have held the VIR sessions without your sponsorship, so thank you again for support such a great learning opportunity for all of us riders.
Brian Coghlan
From Reg Pridmore, owner of CLASS riding school and former national champion roadracer:
To all my good friends and students of our July 4th & 5th CLASS at VIR,
Was that a blast or what? Not heat, nor rain, now snow, nor hail kept us from our appointed duty to learn and have fun last week. We sensed a huge common experience of satisfaction by just about everyone, including Joe from Morton’s who made sure all the real estate was well maintained!
Please find a moment of your time to thank owner Jeff Massey of Morton’s BMW (www.mortonsbmw.com, jeff@mortonsbmw.com) for his generosity in helping make this all happen for us. I would also appreciate it if you would let your favorite magazine know if you enjoyed CLASS. One of the magazines we get coverage in is called Backroads, and it is distributed in the east. My friends Brian and Shira there couldn’t make it down to VIR this year, but maybe if you get a chance, let them know what they missed! editor@backroadsusa.com.
Every year I know might be the last of coming all the way to Virginia from where we are in Southern California. I don’t mean that as a “threat” in any way but, as you can guess, it’s a big commitment after all these years. This year was again as fun as it has ever been, so here’s the big news: I made an advanced booking for next year. And, as suggested by some of you last week, we have made it for the fall! Monday and Tuesday October 7 & 8 are on VIR’s schedule as the CLASS dates for 2013. Anybody interested?
Thanks for being a great crowd. We really had a good time, Gigi and I and all our guys. Let us hear from you and we’ll stay in touch.
Cheers,
Reg and Gigi
CLASS Motorcycle Schools
320 East Santa Maria St Suite M
Santa Paula, CA 93060
805.933.9936
www.classrides.com
After the purchase of a K 1600 GTL:
Hey, finally took a minute to actually get OFF the bike and drop you a line to tell you what you already know…
THE K1600GTL IS FREAKING AWESOME!!!!!!!!
I’ll easily exceed 600 miles by the time my service appointment rolls around on March 3rd. (If I’m not in jail for exceeding the speed limit by 40 mph, that is…) I’m finding all kinds of excuses to ride. “Need a gallon of milk? I’ll go!” “Oops, you also needed bread? I’ll head back out, no problem!” “What? You wanted wheat bread? That’s ok… I don’t mind going back…” “Why did it take an hour? I went to the Kroger in New Kent County…”
The BMW comm. system works flawlessly, despite what people are reporting in the forums. Once Marcella and I got the hang of how to switch to the intercom (she switches BOTH our helmets so that I keep my hands on the grips… advisable when you’re going mach 2…), we noticed it is way better than our old comm. system. In our old wired system, only one of us could talk at a time, it was kind of like a walkie talkie. This system is more like talking on the phone. Much more fluid conversation. We love the satellite radio, too. Very convenient!!!
Anyhow, we LOVE the GTL!!!! We’ll come visit on the 3rd when I’ve scheduled my 600 mile service!!!!
Regards,
Rich Ridge
From the ADV Rider website:
Kudos once again to Morton’s BMW. 2 years ago I bought a pair of Gerbing G3 gloves there. This week I noticed that the right glove would not “heat.” Took them back to Morton’s today. They confirmed that the right glove was kaput and did the paperwork to send it back for repair. They said it would take about a month to get it back. I was resigned to the fact that I would have to buy a second pair of gloves as I need them for my commute. Surprise!! Morton’s offered me up a pair of loaners while I waited for my originals to get fixed. They weren’t new or the same model, but they were free. Just an example of great customer service that seems to be the exception vice the rule these days.
VAC
From another happy customer:
After leaving Florida, I experienced zipper failure on my Trailguard coat in Maggie Valley. Morning temps in low 40’s and intermittent rain. This can be as dangerous as tyre failure for a thin guy like me. At the risk of making Killboys main page I almost turned the coat around and had my wife hold the back (front) together.
Made it to Mortons BMW in Fredericksburg, VA,. where they promptly determined the coat was within the 2 year warranty and handed me a new Trailguard off their rack. It has been 40 years since I experienced customer service at that level, so thanks to owner Jeff and to [apparel manager] Patricia for stepping up to the plate and allowing my wife and I to continue on to upstate NY and back home in comfort.
Thanks again,
Gary & Pam
Following a service appointment:
Stuart,
I wanted to thank you and your service department for the excellent service received when I brought in my 800 this week.
You did a great job and I will definitely come back again.
I’d rather take the day off from work and ride the 300 miles round trip to Morton’s than the 9 miles to [local dealer name deleted]. I hope that tells you something.
Thanks for the great experience!
JJ
From a K 1600 GTL buyer:
… We picked up Barbara’s new Schuberth helmet on Saturday. Seth had already installed the BMW Comm headset for her. Because it was pretty slow Saturday, Seth also installed the comm set in my helmet too and gave us the full run down about the ins and outs of the pairing and set-up hierarchy of the new Bluetooth headsets on the K 1600. Like everyone we have worked with at Morton’s, he is a great guy. Of course we include you too Steve! You can mark those items off the IOU list as received.
As I told Jeff, I have been mightily impressed with everyone at Morton’s, from sales, to parts, to service, to management, and every person we have worked with. The spirit at Morton’s goes beyond just courteous competence, which in itself is a good goal to achieve. The people of Morton’s make you feel welcome and comfortable, like old friends. The fact that this feeling of welcome is backed up by superior, courteous, and knowledgeable service and integrity in all areas makes Morton’s the very best that I have ever had the pleasure to experience. There are a number of other motorcycle dealerships that are closer for us than Morton’s, including another BMW dealer, but the spirit of Morton’s embodied in the people of Morton’s, makes it well worth traveling the extra distance to always come to Morton’s.
As we old New Englanders say, “Mighty fine!”
Bob Gitschier
From the purchaser of a triple black GS:
Good to see you yesterday! Thanks so much for all. Love the bike, and you guys have been great! Very happy with my decision to buy from you and your shop.
Bo Kimbrough
After our 2011 spring open house:
Hi Folks,
Most excellent day at your open house, thank you very much for hosting it. Unfortunate that the weather wouldn’t cooperate, but think over all everyone had a great time.
This is what I remember from a biking community and let me tell you….I have missed it..
Thanks,
Pete Parker
After the purchase of a used F 650 GS:
Many thanks for your assistance in helping me with the purchase of my cycle last month. Thanks also to Nancy for picking me up at the train station, and Joseph for helping me with the paperwork, etc. I appreciate his sincerity and professionalism! Also, many thanks to the service department for their help on the 8th. Everybody has been great!
Take care,
Jim Sheppard
After the purchase of a pair of F 650 GS models:
Thanks again Steve! The ride home was fantastic. Looking forward to many more! Thanks again for all your fantastic customer service and support.
See ya soon,
David Popp and Kathy Hopkin
Steve,
Tracy and I want to thank you for a great buying experience yesterday. Your patience with us (especially protective husbands) borders on saintly.
We look forward to many more years with you and Morton’s.
Cheers,
Glenn and Tracy Miller
Virginia Beach
Dear Morton’s BMW Professionals:
I’d like to extend my appreciation and respect for your Service Department for living up to your credo, “The First Class Dealer with a Small Town Touch.” Having grown up in a family business where how you treat customers is the key to survival, its refreshing to be on the receiving end.
In particular I’d like to thank Mr. Ron Hanson for his personal involvement from the initial phone call for arranging service to subsequently having my bike picked up free of charge to correct a faulty oil reservoir seal. Ron worked with my schedule, ensured the work was completed to BMW standards (which I need not tell anyone are high) and quickly returned my R1200 GS for this weekend’s ride. It is professionals like Ron who keep GREAT businesses “in business” which, as I know from personal experience, is by no accident.
As for spending several hours waiting in the showroom waiting for the 18K + Annual service, allow me to say, there is no better place to spend a lounging on the plush leather living room set, watching the big screen TV, drinking coffee, browsing the showroom, and talking with the GREAT Sales Staff who make sure all questions are answered and that you are comfortable. Allow me to say, these guys know their bikes, no sales pitches, just bike, damn refreshing.
Two last comments. Many thanks to Scott, who picked up/dropped off my bike, a four hour round trip X 2. I regret not buying lunch for Scott at Pierce’s BBQ but was pressed for time… Scott, I owe you, what Richmond FF station are you in? That said, Ron, Scott, BBQ on me, come on down.
My final comment is the next BMW motorcycle purchase I will make (wherever in the world I will be) will be at Morton’s BMW due to Ron and Scott, precisely for the fact I’ve experienced what every customer wants, superior service after the sale… I do have one complaint… Your credo is ALL wrong… It should read “The World Class Dealer with a Small Town Touch.”
Respectfully
Colonel Daniel Nosal
US Army
From one of our many S 1000 RR customers:
Jeff Massey’s professionalism and overall demeanor made the trip up to your dealership and the transaction the best I’ve ever experienced. I feel blessed to have had the opportunity to deal with him and your business.
Brett Zeitz
From an F 800 GS buyer:
To Steve
Really appreciated you seeing that the purchase of my F800GS went so smoothly…didn’t get home with it until around 11:45pm…..which made for a very long day….although very tired, I couldn’t sleep for wanting to ride..! It has been over 10 years since I have ridden a Motorcycle and believe me I am a little rusty…BUT….once I got my bike unloaded, got my gear on, and started down the road going through the gears, things came back to me very quickly….I am amazed at the smoothness and power delivery and ease of riding the GS has. I know that my choosing the BMW F800GS has refueled my passion for riding, man I really love this thing!!!! Got to put about 200 miles Sunday on the bike. Found that if you drop down the passenger footpeg , the center stand is very easy to engage to get your foot on. I will be calling you in a week or so to schedule my first service appointment….Again Thank You very much……
Christopher Ratliff
From the purchaser of one of our used bikes:
Greetings!
I wanted to take this opportunity to let you know how enjoyable my experience was with your organization. I arrived last Saturday (16 January) with my son-in-law and as soon as I walked through the door, I knew immediately I had found the motorcycle “heaven” I have been searching for.
A small, bustling, efficient, and yet very accommodating environment was the first impression I received! As compared to other cycle facilities where it is deemed the appropriate mannerism to either: 1. walk or strut around with the “bad ass” syndrome or 2. bombarded with high pressure sales tactics to steer one to a pricier ride that the customer may or may not want, there was not one frown or look of apprehension on anyone’s face…..whether they were staff, customer or just people milling around and daydreaming about what bike they would like to own or ride.
I was greeted by one of your sales crew, (Don Graling), I inquired about a 1985 K100RS and was lead immediately to the bike. No attempt was made to re-direct to new models or any other tactic as one is accustom to expect in other “high pressure” cycle facilities. Your staff was courteous and forthright in their answers to my questions. IF no one knew, there was no “side stepping dance or answer”, just an honest “I don’t know, but we will find out for you.” was the norm… AWESOME!!!
So…long story short… I am the one who bought the 1985 K100RS. I bought it because of the professionalism and courtesy that your staff displayed. I bought it because I have always wanted a K100RS. Now put the combination together…. Professionalism with a desired bike on showroom floor…no brainer for me: done deal!!! I will be back in February to pick it up. I look forward to meeting with you folks again!! Thank you for hospitality. My son-in-law still talks about that experience…….
Respectfully,
David E Cleland
A letter to Laurence Kuykendall at BMW Motorrad USA:
Hello Laurence,
As a pre-order customer but more importantly a new BMW Motorrad customer, I felt I should email you and let you know of my experience with the brand thus far. I suppose I should start with a bit of information about me. I am one of the customers that fall into the “young sport bike rider” category, an individual that BMW seems to want to target with the new RR. I questioned myself as to why the majority of the pre-order customers that I had the pleasure of meeting didn’t fall into the same age bracket as I; but I quickly realized that it is because of the great individuals you choose to represent your brand. My point being is that it seems you take care of your customers, and even though a sport bike may not be what your average customer would be attracted to, brand loyalty attracts them to the new S1000RR.
From my personal experiences thus far I would like to commend Nate Kern and Morton’s BMW in Fredericksburg, VA. It seems Nate lives and breathes BMW, this tied with his calm and welcoming attitude makes for a perfect representative for not only the brand but the new RR. His enthusiasm and riding experience are overwhelmingly positive; this matched with his humble, sharing attitude make him in my opinion an asset to your company.
As for Morton’s BMW, before discovering the modern engineering marvel named the S1000RR I had never stepped foot into a BMW motorcycle shop. Rumors of BMW riders having an air about themselves or being arrogant or pompous tied with no interest in any of the motorcycles BMW Motorrad offered kept me away from the showroom. I would like to say from a first hand perspective that the rumors and opinions are wrong. If other sport bike riders share even a fraction of the positive experience I have had then you are in for a rather productive year.
Morton’s BMW to me is very similar to Nate in the sense that they are knowledgeable yet humble. Their slogan is dead on, “The First Class Dealer with the Small Town Touch.” When entering their showroom they are very willing to answer questions, but aren’t pushy. Being only 25 years old I don’t look like their regular customer, but this doesn’t deter them from treating me with the same respect that one of their older repeat customers would receive. I am thoroughly pleased and often times amazed with the level of service I have received and I haven’t even received the bike yet. If there were a comment box available I’m assured that each customer that has had the pleasure of doing business with Morton’s or had the opportunity to speak with Nate would undoubtedly circle 100 on a scale of 1 to 10.
Thank you and your amazing staff for not only creating a bike that I am interested in riding, but for changing the false perceptions about BMW. I look forward to continuing business with BMW Motorrad for years to come.
Thank you,
Domonique Topa
Regarding our parts department:
My name is David Appell. Several years ago I purchased my Gerbing heated clothing from Morton’s BMW.
Today I called the accessory department at Morton’s BMW looking for a battery harness to hook up my Gerbings to a 2nd motorcycle. The representative I spoke with was very helpful. He also reminded me that (years ago) when I originally received my Gerbings heated garments, I would have also received several battery harnesses as my original order was for multiple garments. Evidently, Gerbings provides a battery harness with each garment. I had completely forgotten this. Your representative saved me $15.00 but could have just as easily taken advantage of my addled brain.
That’s the kind of integrity that cements repeat business and customer loyalty. Which, of course, is why I called Morton’s BMW to begin with.
Keep up the good work!
David Appell
Following the purchase of a used F650GS:
Dear Steve,
I just wanted to write to say thanks for hooking us up with a great deal on our 2006 F650GS! Micheline and I are having a lot of fun exploring the backroads and the bike has plenty of juice for the two of us. Getting a motorcycle is a dream come true for me — one that I’ve had for about 25 years — and living my dream is really sacred to me! Thank you for being so laid back and providing us with a pleasant and peaceful buying experience. No flash and glamour, bait and switch, or any ridiculousness… Buying my bike was fun and easy and you came in under the numbers you gave me on the phone. Total class!
I’m soaking up all the information I can- I found a copy of the 300+ page service manual online, and checking out the Chain Gang. We need some panniers!
Thanks again for all you did!
Sincerely,
A seriously satisfied customer!
Thaddeus V Ernst
Following the purchase of a 2009 R 1200 GS Adventure:
I’ve been coming to Morton’s for the last few years and this GS will be my second bike purchased from your shop. And it’s running great!
I can’t say enough good things regarding your entire staff, whether sales, parts or back in the shop. I enjoy stopping by whenever I can and will be disappointed when my two projects in Fredericksburg are completed.
But I will continue to patronize Morton’s and will be back to show pictures of our trip to Alaska to anyone interested in seeing them.
Thank Stephanie for me again, I was a hard sell but her patience paid off.
Thanks to all of the Staff!
Robb Gould
Following the purchase of a 2009 F 800 GS:
I have bought a number of new motorcycles over the years, and this was by far the best experience with a dealership I’ve ever had. The staff was very knowledgeable and extremely helpful. Additionally, the service for the 600 mile check and the loaner program are amazing and make the process so easy.
John Gorman
Following the purchase of a 2009 R 1200 GS Adventure:
I want to express my gratitude for what I can only describe as a pleasure in puchasing my BMW.
Several weeks ago when I decided to buy my first new BMW I called Jeff Massey and within 2 days he helped me choose and prepared the exact bike for my specifications. The whole day was sort of like Christmas!
Shortly thereafter (at short notice), Stuart scheduled me for my first required inspection and maintenance. I arrived in a torrential downpour, yet the staff still took the bike immediately, soaking, dripping, and hot, and started the 600 mile service. During my stay, Patricia was absolutely over the top providing professional and friendly advice on touring gear.
When I left the Adventure performed much more smoothly as Dewey had suggested after his thorough service which included a perfect balance of the airflow.
In closing, Thank you Jeff, Seth, Patricia, Dewey, Stuart, and all of the staff for a perfect Experience!
Joey Ledford
Richmond Superbike
Following the purchase of a K 1200 GT:
Just wanted to drop a note to say how happy I am with the purchase experience I had at Morton’s. This is the 3rd motorcycle I have purchased from Morton’s and each time you all make me feel like you really appreciate the business, none of the indifferent attitude you find at so many places today. ALL the staff seem to go the extra mile to make sure you’re getting what you want. Thanks again.
Scot Victor
On his purchase of a 2009 F 650 GS:
Great Fun. Jeff Dunkle has the perfect blend of salesman, consultant and fellow enthusiast. With Stewart you are absolutely confident that if anything mechanical should go wrong, he and his crew will make it right. Just keep the coffee fresh and strong and all will be well.
Raymond Burt
On the purchase of a low suspension R 1200 RT:
This is the 4th motorcycle I have purchased from Morton’s in less than 4 years. Each experience has been great. I believe I found the right machine in the R1200RT with the low suspension.
John O’Connell
On the purchase of a 2009 F 800 GS:
Steve Anderson was great. He helped trouble shoot the issues of getting my bike delivered from NJ, and did everything he could to get things moving and back on track. Morton’s is fantastic, would not think of going to the other two dealerships in the DC area.
Phil Space
On the purchase of a 2009 F 650 GS:
The demo experience and the delivery experience were enjoyable, professional, educational, and fun. It is the best of my vehicle purchase experiences to date, and I would only hope that any future purchases meet the very, very high standard set by Jeff and Steve and their staff at Morton’s. We always felt we were being served by a smoothly-functioning team that respected each other and their customers, existing and future. It was a pleasant and rewarding learning process about a relatively unfamiliar product we were researching, and buying if it felt right for us.
It felt great, and we bought happily.
Thanks for a great buying experience!
Jo & Scotty Schafer
On the purchase of a 2009 F 650 GS:
Thanks for the wonderful attention that I was given at the time of my purchase. I love the bike and it meets all of my expectations.
Kelli Kernen
On the purchase of an R 1200 RT:
Morton’s may be one of the largest volume BMW dealerships on the East coast but they still offer friendly, comfortable and personal experience. Stephanie is very good and I would highly recommend her and Morton’s to my friends. I am very pleased with the experience. The R1200RT meets or exceeds all of my expectations.
Kevin Brennan
From a participant in our XPLOR Blue Ridge event:
Here’s a big Thank You to all the people who helped make the the Blue Ridge event possible. The instruction provided by Jimmy and Heather was valuable and saved my hide twice during the event itself and possibly once during the 1500 mile trip home afterward. It seemed likely that the bike would come home with damage, and I had accepted that, so it was a nice bonus to depart on Sunday with all the turn signals intact.
So many dealers today seem unconcerned with building a community of riders and do not reach out with events like the one we attended, so it was great to see you supporting the event with emergency repair and tire service. Hats off to you!
I will visit your shop on the next trip through and look forward to further explorations… ahem, XPLORations of Virginia.
Later!
Matt Noel
From a participant in our XPLOR Blue Ridge event to BMW Motorrad USA:
I want to take a minute and applaud the efforts of BMW staff and my local dealer. Just having completed the 2008 XPLOR Blue Ridge, I was reflecting on what motorcycling is all about. The event, the participants, and the hosts brought home to me all the reasons I ride a bike. Further more, it brought home all the reasons I ride a BMW. Of special note was the exceptional job done by Andrea Noe organizing the event and Laurence Kuykendall for being a gracious Host and “Master of Ceremonies”.
Finally, what can one say about the staff of Morton’s BMW. Their support of customers after the sale in events such as this is beyond reproach. Morton’s BMW as a whole, specifically Jeff and Hannah Massey, Steve Anderson, and Dewey Keeton should all be commended for their support of this event and their support of customers all through the year.
Please ensure that these industry professionals receive just support in return for what they do for the BMW motorcycle family. It is their kindness and support that helps keeps me, and others, loyal to the brand.
Rob Heide
Dear Mr. Massey and all,
You have a great senior salesperson in Jeff Dunkle. After an eight year break in BMW ownership, during which I owned a Harley, I came in to check out an ’04 R1150RT. Jeff spent the better part of two hours bringing me back up to speed on Beemers in general and the RT in particular…
I can’t say enough about t the knowledgeability and professionalism of Jeff Dunkle, and I wouldn’t hesitate to recommend your fine dealership to anyone contemplating a BMW. Thanks for a great experience — your customers are fortunate to have such a well-regarded dealer.
David Meyer
Hi Jeff and Steve!
All I have to say about the RT can be summed up in one word… WOW! It’s amazing how responsive it is. It actually handles better than my Kawi 750!!! I’ve been riding around all the twisty roads of Mechanicsville the last couple of days and can’t tell you how impressed I am. I went through one section of Sandy Valley Road which has a few nice switchbacks, looked down, and couldn’t believe I was doing 60… It was so smooth. Marcella went on a ride with me and commented that I already ride the RT with more confidence than the LT. This is definitely a better fit for me, I’m really glad we did this.
Thanks to you and Stephanie for all your assistance. And a special thanks to you for staying late on Saturday to deliver the bike!!!! This is shaping up to be a great spring and summer with my new RT. I’ll come up often to visit and purchase new farkles!!!!
See you soon!
Rich
Dear Steve,
Thank you for the wonderful, courteous service you provided to us while we purchased our motorcycle this fall. We appreciate your willingness to store the bike while John was deployed. When Scott delivered the bike, he was so helpful and answered all of our questions and covered all operational aspects of the bike.
We hope that all of you at Morton’s BMW enjoyed the holidays. We wish you all the best for the new year.
Sincerely,
John & Carrie Thompson
The F800 is fantastic!
I took it out today to my son’s house, 200 miles on back roads and twisties, much better than my test ride. Throttle control is perfect, transmission is smooth and the drive train has no discernible backlash, as Stuart said, “they nailed it.”
I’m impressed.
Thanks, guys.
Phil Space
Regarding the Moto ST race at VIR April 29, 2007:
How can we ever thank you guys enough for loaning us your demo R1200S? Without the transmission from your bike – we wouldn’t be racing in this round of the MOTO-ST. You guys are awesome and we will let everyone know!
Tim Johnson, Sales Manager
San Jose BMW and Vespa
Regarding the Moto ST race at VIR April 29, 2007:
To your management:
Your tent of hospitality was a welcome oasis at VIR this past weekend. Smart to promote the marque and your company sales. The shade, drinks and snacks, chairs and tables were most appreciated. And you picked the right corner in which to locate for good track viewing. The dealers here in Greensboro and Raleigh, who shall remain nameless, were not so smart as to take this opportunity to promote customer satisfaction. Too bad; competition is high between dealers these days. Kris and Patrick answered my questions and even gave me some sunblock I’d forgotten to bring.
I heard from your staff of an Oct 1, 2007 “track Day” for $225. I’d like to reserve my space among those attending NOW, herewith. Please advise my how to reserve my spot and pay a deposit.
Thanks again.
Sincerely,
Chas F.Benz
After Track Day:
Omigod, Omigod, Omigod.
Wanna do it again, wanna do it again, wanna do it again.
First class all the way with the hydration supplies, lunch, T-shirt, et al.
Thanks for putting up with me! I never thought I’d have orange peel on the tires of the RS, much less almost all the way out to the rib. Learned a lot. A few debrief items, but no negatives: just places where things could have been clearer to me/more organized on Team Pro-Motion’s part. Not tonight, though: I may have to take a sedative to calm down.
Happy happy, joy joy.
Mark Byers
Dear Jeff (Massey),
Today, I had my ’03 K1200RS serviced. As a BMW owner since the late 60s in Germany, I can honestly say that your Service Department needs and deserves accolades. My original appointment was scheduled for Thursday of this week. I am in TV broadcasting and much of my work is done in New York City. I was told that I needed to be in NY on Thursday and could not return to Virginia. I contacted Jan (service advisor), she immediately accommodated my request to get me into service. From the moment my bike was there until I left, I was treated like every customer would love to be treated. During my time there, Seth (assistant parts manager) assisted me in finding the right match for a tank bag. He was wonderful.
So, in a day of people losing their temper, making difficult demands on sales and service, I would just like to take this opportunity to say “Thank You.” My bike will always be serviced there… and you can be assured that when it’s time for me to purchase a new one, my decision is final… Morton’s BMW!
Thank you again. I wish I could remember everybody’s name, but I’m sure with a little investigation you can find this out. Please, Jeff, thank them for me.
Bob Cohencious
After mentioning why he does not patronize various other dealers:
So, where do I go for service, parts, and stuff? Why, Fredericksburg, Virginia, home of Morton’s BMW. I bought a used bike from them years ago, and from the helpful effort and genuine care they put into such a simple transaction, I immediately knew I would be doing business with them again.
Since those days, they have built a new and larger shop (keeping up with those infernal BMW/NA specs), but have not lost a whit of their small shop personality. The service department is large and capable. The bike selection is quite impressive, and there is just a ton of “must have” stuff in the accessory area. I’ve not met an unfriendly or incompetent person there since becoming a regular customer. In fact, I am in the middle of buying a new GS Adventure from them as we speak.
Sure, Morton’s is a 150 mile ride each way, but I have found a route that makes it an acceptable proposition. In the end, being there is a bonus, and besides: it’s another excuse for a good ride!
Just my two cents worth (and then some!),
John Blatz
Galena, Maryland
I had a terrific day on Saturday at my 1st Morton’s event (and my 2nd Morton’s visit). Everyone did a super job, the food was great and being a BIG WINNER was the highlight of my day!!! THANKS!
Kevin in parts was very patient and helpful and I ended up buying a set of MotoLights from him as well as a bunch of other items. Stuart gave me an excellent lesson on the right way to install the lights, too.
I was very surprised and excited to win the one-piece BMW rain suit! What a great prize! I spoke to Patrick later and he was going to order me a suit in another size as you didn’t have a Size H (huge!) in stock.
I’ll call you to say “Thanks!” in person. I appreciate Morton’s/your generosity and hospitality!
Larry Cain
My wife and I were in on Saturday looking at the R 1200 RT. I was the one who was slow to take the test ride. First I wanted to thank you for what was the BEST experience I have ever had while in a dealership. If this is any indication as to what I can expect for Morton’s and BMW then I know I’m making the right choice. I look forward to when I’ll return for my new bike. I am in the process of selling my existing Yamaha R1. Once that is out of the way I will be back.
Once again thank you for all the assistance and patience. Barring an act of god, I will definitely be coming back for an R 1200 RT. Looking forward to becoming a proud BMW owner.
Mathew Wohlscheid
We purchased helmets and jackets today; also an oil filter and a key. We are very pleased with the professional helpful way we were taken care of today. The key works great; it just now stopped pouring rain here in southern MD and just checked it out. Thanks again for the friendly service. See you again soon.
Paul and Judy Achtellik
To all of the friendly folks at Morton’s,
A BMW riding friend of mine has asked me for a couple of years to ride with him to your Dealership Open House. Saturday we did just that and had a GREAT time. Everyone was gracious and friendly; the food was delicious. The dealership is open, airy, comfortable and attractive (good coffee too.)
I ride a Harley Davidson Fatboy, my wife rides a Harley Davidson lowrider and we have taken a couple of motorcycle vacations. We both love riding.
I thoroughly enjoyed the R1150R, its light, well balanced and very “torquey.” I had not considered owning a BMW UNTIL NOW!
Great dealership, Great bikes.
Thanks,
Ron Marshall
Chester, Virginia
I thank you and your professional staff for all that you did for me as I picked up my son’s BMW and drove it to Corpus Christi, TX (with a few side rides, the trip was 1892 miles/total time including rest was 41 hours and 22 minutes).
My son’s BMW performed and performed, providing me safety and comfort combined with style and an intellectual aura of ‘riding the elite of the elite’. But that is not why I am writing. We all know that the BMW has held the intelligent and free spirited market for decades. I write because:
From the first phone call made to you (setting up service, delivery, pickup and training), I found your leadership and personal/professional demeanor to be VERY ‘gifted’. You get the job done correctly, efficiently, courteously, while making the customer know and feel that they are very important and you care (no matter how many are at your desk looking for your attention to their issues): you bring great credit to Morton’s BMW.
Bottom line: I have traveled the world; met and worked with 1000s of professionals; and I rank my experience with you (thus Morton’s BMW) at the very top! Thus, if I lived in your ‘neck of the woods’, my business would be at Morton’s due to your professionalism and outstanding example of leadership!
Please give Dewey and the team my very best. Looking forward to our continuing relationship.
Lenny Shores
This is the closest thing to a perfect bike I have ever ridden. BMW really puts a lot of thought into their bikes.
The gearing is just right. Love when I am in 5th there is a 6th waiting for me and I don’t feel rushed to get there. Like tall gearing. My Kawasaki Concours was such a pain here. I regularly looked for a 7th gear that wasn’t there.
The seating position couldn’t be better. I have had other bikes I thought this about like the Concours, but it had other issues like being too top heavy and too buzzy.
The GS power delivery is perfect (liked it better than the K1200R, but that is not my style of riding).
Love the saddlebags,at least the right one ;-) and really glad I got the topcase. Rode it to work this am and when I took off my riding clothes, helmet, it was so easy to expanded the bags and put everything away. This is the first time I could get my helmet inside a bag, got a big noggin’. Tonight when I get ready to go home will shut the bags down for riding. Cool!
Also, most “perfect” bikes isolate the engine so much I feel like I driving a car. This was actually my experience when I demo’d a K bike at Morton’s about 5 years ago. I demo’d an RT at Bob’s before I visited you and felt the same about it. Same goes for other touring bikes I have demo’d. But the GS gives you some feed back and I really like that.
Sound and appropriate vibration is great. The ol’ cogger in me would like a bit more, but that is why I said it it is the closest thing to a perfect bike. I am sure when I take a long trip on the GS I would appreciate the vibration on the lighter side.
John Fisher
I wanted to give you a short ride report about the K1200S, now that it has 1100 miles on it.
The main thing this is a wonderful bike, a great leap forward for BMW on the technology end & an absolute joy to ride.
The ESA is fantastic. Sunday, on a 300 mile ride to the mountains I used the comfort setting until the roads turned interesting. Then up to Sport. That really works. Any customer who decides against it should be tested for mental competence. I’m surprised at how comfortable the bike is. The seat really is superior. The headlights are great. Seating position works great for me. Sargent, Corbin & Motolights are going to hate this bike. No need to replace anything.
Well, except the pipe. I’m waiting for a Two Brothers to come out. I have to admit to appreciating the quiet, but like the TBR sound, power & weight savings (probably 6-8 pounds).
The bike is like 2 bikes in 1. It motors around smoothly at 2,500 rpm in 6th. But, run it up to 8-9K & it’s a very different bike. The point is that it’s an easy bike to ride slow & it’s a stable bike going fast. This, along with the sophistication of the bike, make it hard to pin down as to what the bike is all about. Most seriously fast bikes are uncomfortable enough to encourage the rider to push hard just to avoid feeling the pain. The Ducati 916 998 bikes are the preeminent examples of this. In contrast, the K12 is like some barcolounger poking along, but is very competent in the twisties & very fast. The bike really is amazingly versatile. It’s hard for me to get my head around the truth that one bike can be so sophisticated & so blazing fast & with absolute handling competence…
Mark Flynn
I can’t tell you how pleased I am with my new R1150RT and the excellent customer service I was shown throughout my buying experience at your dealership. The machine is marvelous and I’m back to happily commuting on two wheels again.
From my numerous emails, spreadsheets, and phone calls, you were very patient with me, answered all my questions and worked to develop a long-term relationship that won me as your loyal customer. I had researched and called other BMW dealerships in the area and none of them came close to the level of customer service and friendliness you showed me. Where they only focused on price, you focused on all my needs. I’m looking forward to being a part of the BMW rider community you have developed at Morton’s.
Charlie and I have already talked and scheduled my 600 mile service and the helmets that Scott helped me choose are excellent. Even the helmet we picked for my wife, who wasn’t with me, fit her perfectly.
I really appreciate your efforts, thoroughly enjoyed the experience, and look forward to seeing you real soon.
Thank you,
Mark Mermagen
Feedback from an eBay buyer:
Honest description, ready when promised. Would deal with again.
Feedback from another eBay buyer:
WOW!! Jeff was great to deal with. Great Service AA+++++
Last weekend I attended the Square Route Rally in Maryland and had the good fortune of winning the Grand Prize donated by Morton’s BMW. The BMW Airflow 2 jacket is fantastic. I want to thank you for your generous donation of this item. I feel very fortunate to have won such a valuable jacket. I know I will enjoy wearing it this summer.
Thanks again for supporting this great event.
Sincerely,
William Mara
More than the wonderful ride, however, I wanted to thank you and the rest of the Morton’s staff. Everyone I met was knowledgeable, considerate, helpful, and incredibly pleasant. I could go on and on. I have dealt with a number of cycle shops (not to mention automobile dealerships) over the years, but never enjoyed the experience as I did working with you and the rest of the Morton’s gang. I almost wish the 1150 needed more service so I would have an excuse to visit more often. However, since you are 70 miles from home I cannot just “drop in” to see the latest new accessory or gear you have in stock. I guess I’ll have to depend on your website and the occasional service visit.
You can be sure, though, that I will recommend you to my friends in the market for a BMW. In fact, I was raving so much about Morton’s to my neighbor, who’s been dealing pretty much exclusively with Bob’s BMW for years (1998 R1200C and before that he owned a couple of K bikes) that he wants to ride out to meet you when I come in for my 600 mile service.
Again, thanks for everything. I look forward to working with you in the years to come.
Sincerely,
Michael Stempler
Thanks a lot for your quick reply. I emailed a couple of other dealers a few weeks ago and they did not respond to me at all. Your reply means a lot and speaks well of your dealership and the kind of people you are. I am also in a customer service oriented job, so to speak, and I know how important the customer is and I am impressed.
Anyways, I will surely take the drivers safety course before I purchase the bike. I am going to try and come by in the next few weeks just to take a look and see the bikes. Thanks again for the answers to my questions. It helped me out a lot. Trust me, when I am ready to purchase the bike, it will be from your dealership!
Thanks again,
Mike Green
Thought I would sit down and do something I probably should have done many years ago. I want to take this opportunity to thank you and your staff at Morton’s for the great products, service, and support that you have provided me for more than 20 years. It all started in 1978 with a BMW motorcycle from Mr. Morton
I know that if I need something, Morton’s will provide me a great product at a fair price with great customer service. I know that I can trust you and your staff to recommend the right product to meet my needs. Never oversold or pressured, I always feel comfortable that I have made the right choice on what to buy based on your recommendations. I trust you completely.
To me, Morton’s represents what I look for the most; great products, fair prices and great customer service. You’re the first and only choice for me. Thanks once again.
Dave Tabler
P.S. Jeff, maybe I will come full circle and buy another motorcycle. After all, the last child graduates soon.
A letter to BMW of North America:
I was recently cruising Virginia’s country roads on my K1200LT, listening to a Miles Davis recording. I owe this peaceful moment to Morton’s BMW.
From the time I expressed interest in the BMW riding experience, Steve Anderson was there to assist me with a demonstration ride on any model in your line. This personalized attention continues today. Owner Jeff Massey is always available to lend a hand. Before riding away on my new BMW, I had the pleasure of meeting Service Manager Charlie Hecker. Pat Crawley and Seth Parelman know parts and their applications. Julie is ever willing to help with Morton’s wide variety of BMW riding gear. After the 600 mile ride in check, Dewey reviewed with me each point of the service, offering suggestions and advice for my next few thousand miles.
The knowledge, experience, and attitudes of the people at Morton’s BMW provide me considerable confidence in your product. I will surely enjoy my BMW knowing I have Morton’s BMW to support me.
I thank Morton’s BMW and BMW of North America for these experiences. I look forward to many more.
Sincerely,
Bob Dominick
I just wanted to take a moment to thank you so much for making the purchase of my first motorcycle as pleasant as it could possibly be. I have been dreaming of the day I would buy my first bike for as long as I can remember, and I am so happy that I was able to share this experience with Morton’s BMW. My wife Beverly, my son Joshua, and I had such a pleasant experience. We both had such wonderful things to say about how everyone we met took the time to make us feel welcome and like old friends. I wish more businesses would adopt this attitude.
Again, thanks for everything.
Stuart MacKenzie
